We help businesses communicate effectively and stand out in the media … for all the RIGHT reasons!

Our highly effective in-house media and presentation training courses in London and beyond have polished up the communications skills of hundreds of people, right up to CEO and board level, from a range of organisations—large and small. You’ll get personal service from us; every course is tailored to your organisation’s specific requirements.

Course Director Tom Maddocks is a former BBC2 ‘Money Programme’ reporter and is recognised as one of the UK’s leading media training experts—as quoted in The Sunday Times, the FT, The Independent and many others. He is also the author of The M-factor: Media Confidence for Business Leaders and Managers.

Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.

Let us give you complete media confidence!

Media Training Courses

Our print media, radio and television courses give you plenty of practical interview experience and show you how to get your message across; what will (and won’t) interest the journalist; how to deal with difficult issues; and the essential questions you should ask before agreeing to any TV or radio interview.

Media Training Courses

Crisis Media Training

As well as our standard media training we can provide crisis media training courses. These will help you turn the media into part of the solution, not the problem, should disaster strike. We work with you to create a relevant crisis scenario then base the training and interview practice around it.

Silhouette of journalists' hands with microphones

Presentation Training

We specialise in presentation skills training at beginner or advanced levels, to banish your nerves and make sure your message really gets across to the audience—be it a key client pitch or a large gathering. We can hold specialist one-on-one coaching with senior executives—ask us for details.

Business giving presentation

Media Tip of the Month

October: Don’t Get Caught By a Live Mike!

If you are ever in a TV or radio studio always assume the cameras and microphones are live. Even when you are in rehearsals / conversation / commercials / before and after the interview act as though you are 'on the record'. Don't say anything you wouldn't be happy for your mother or your boss to hear! Many politicians have been caught making ill-advised comments about colleagues while chatting 'afterwards' to the interviewer. Former prime minister John Major was once memorably captured on tape referring to some of his colleagues as 'b*st*rds'. More recently, many will remember Gordon Brown being caught during the 2010 election campaign, referring to a member of the public who he'd just spoken to as 'bigoted', …CONTINUE READING

What is Media Training, and how can it help?

Are your company’s decision-makers unconvinced of the benefits? Request a copy of our report on ‘Making the Business Case for Media Training’.




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I have worked with Tom and Media Training Associates for several years with a variety of clients from different sectors, and they have always done a fantastic job, giving confidence in media and presentation skills to even the most reluctant of candidates! What I particularly like is that they really tailor the session for the individuals concerned. Thoroughly recommended.

~ Anita Turland, Head of PR, Kleinwort Benson


Fantastic morning giving insights and practical experience in dealing with print, radio and TV journalists… great delivery, real experience, valuable insights, highly recommended.

~ Craig Vallis, MD, Sanda Technologies

Quick Media Tip

Don’t be afraid to move the interview topic forward if a reporter seems to get bogged down on one issue.

Quick Media Tip

Journalists always want a good quote so think carefully about how to make your point in a punchy, pithy way.


Tom is a first class presentation coach. Professional. Quick-witted. Humorous. And most importantly, experienced.

~ Rufus Olins, CEO, Newsworks

From the Blog

Attack of the killer jargon!

It’s something that has probably been mentioned by every media training coach up and down the land to every one of their clients, since what feels like the dawn of time. Don’t talk in jargon! When dealing with the media, use language that everybody will understand, or at least explain your jargon clearly if it… Read more »

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Press Coverage

As with any speech or presentation, even if you only have to speak for between two and three minutes, you have to structure your material effectively so it will flow—and you have to rehearse.