Welcome

We help businesses communicate effectively and stand out in the media … for all the RIGHT reasons!

Our highly effective in-house media and presentation training courses in London and beyond have polished up the communications skills of hundreds of people, right up to CEO and board level, from a range of organisations—large and small. You’ll get personal service from us; every course is tailored to your organisation’s specific requirements.

Course Director Tom Maddocks is a former BBC2 ‘Money Programme’ reporter and is recognised as one of the UK’s leading media training experts—as quoted in The Sunday Times, the FT, The Independent and many others. He is also the author of The M-factor: Media Confidence for Business Leaders and Managers.

Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.

Let us give you complete media confidence!

Media Training Courses

Our print media, radio and television courses give you plenty of practical interview experience and show you how to get your message across; what will (and won’t) interest the journalist; how to deal with difficult issues; and the essential questions you should ask before agreeing to any TV or radio interview.

Media Training Courses

Crisis Media Training

As well as our standard media training we can provide crisis media training courses. These will help you turn the media into part of the solution, not the problem, should disaster strike. We work with you to create a relevant crisis scenario then base the training and interview practice around it.

Silhouette of journalists' hands with microphones

Presentation Training

We specialise in presentation skills training at beginner or advanced levels, to banish your nerves and make sure your message really gets across to the audience—be it a key client pitch or a large gathering. We can hold specialist one-on-one coaching with senior executives—ask us for details.

Business giving presentation

Media Tip of the Month

June: Why a Little Repetition Can Be a Good Thing

Do not be afraid of a certain amount of repetition in a media interview, because if you cover a variety of aspects of the topic, there is otherwise a danger that what you think is obviously the most important point could get lost amongst a lot of detailed information.  Just try and find different ways of framing your key points each time -  phrases such as “as I was saying” or “as I've already explained” can make this easier.  If you return to these on two or three occasions, the journalist cannot fail to see that these are the issues you feel are most relevant.  If you are talking to a 'print' journalist, you want, if possible, the point you …CONTINUE READING

What is Media Training, and how can it help?

Are your company’s decision-makers unconvinced of the benefits? Request a copy of our report on ‘Making the Business Case for Media Training’.

Name

Email

Company

Please leave this field empty.

Testimonial

I have worked with Tom and Media Training Associates for several years with a variety of clients from different sectors, and they have always done a fantastic job, giving confidence in media and presentation skills to even the most reluctant of candidates! What I particularly like is that they really tailor the session for the individuals concerned. Thoroughly recommended.

~ Anita Turland, Head of PR, Kleinwort Benson

Testimonial

Fantastic morning giving insights and practical experience in dealing with print, radio and TV journalists… great delivery, real experience, valuable insights, highly recommended.

~ Craig Vallis, MD, Sanda Technologies

Quick Media Tip

Don’t be afraid to move the interview topic forward if a reporter seems to get bogged down on one issue.

Quick Media Tip

Journalists always want a good quote so think carefully about how to make your point in a punchy, pithy way.

Testimonial

Tom is a first class presentation coach. Professional. Quick-witted. Humorous. And most importantly, experienced.

~ Rufus Olins, CEO, Newsworks

From the Blog

Engage with the media or face the consequences

It’s a truism that reputation, having taken years to build up, can be lost very quickly.  Over the past few weeks we have been reminded of that by, amongst others, British Airways with its disastrous IT crash, as well as by a certain UK political leader who ill-advisedly called an unnecessary general election.  For any… Read more »

Continue Reading

Press Coverage

As with any speech or presentation, even if you only have to speak for between two and three minutes, you have to structure your material effectively so it will flow—and you have to rehearse.
(CORPCOMMS)