Welcome

We help businesses communicate effectively and stand out in the media … for all the RIGHT reasons!

Our highly effective in-house media and presentation training courses in London and beyond have polished up the communications skills of hundreds of people, right up to CEO and board level, from a range of organisations—large and small. You’ll get personal service from us; every course is tailored to your organisation’s specific requirements.

Course Director Tom Maddocks is a former BBC2 ‘Money Programme’ reporter and is recognised as one of the UK’s leading media training experts—as quoted in The Sunday Times, the FT, The Independent and many others. He is also the author of The M-factor: Media Confidence for Business Leaders and Managers.

Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.

Let us give you complete media confidence!

Media Training Courses

Our print media, radio and television courses give you plenty of practical interview experience and show you how to get your message across; what will (and won’t) interest the journalist; how to deal with difficult issues; and the essential questions you should ask before agreeing to any TV or radio interview.

Media Training Courses

Crisis Media Training

As well as our standard media training we can provide crisis media training courses. These will help you turn the media into part of the solution, not the problem, should disaster strike. We work with you to create a relevant crisis scenario then base the training and interview practice around it.

Silhouette of journalists' hands with microphones

Presentation Training

We specialise in presentation skills training at beginner or advanced levels, to banish your nerves and make sure your message really gets across to the audience—be it a key client pitch or a large gathering. We can hold specialist one-on-one coaching with senior executives—ask us for details.

Business giving presentation

Media Tip of the Month

May: What does ‘off the record’ really mean?

There is a lot of confusion about the term 'off the record'. Once upon a time this may have been material that is purely for background, and not to appear in any article. Now, for most reporters, it means 'not for attribution'–in other words you can put this information in the piece, but do not put my name anywhere near it. If you do not want what you say to appear at all, perhaps because you want to brief reporters to give them a better understanding of a sensitive issue, or to steer them away from writing something that is inaccurate, make this 100% clear beforehand, and get their agreement that this is for background only and not to appear …CONTINUE READING

What is Media Training, and how can it help?

Are your company’s decision-makers unconvinced of the benefits? Request a copy of our report on ‘Making the Business Case for Media Training’.

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Testimonial

I have worked with Tom and Media Training Associates for several years with a variety of clients from different sectors, and they have always done a fantastic job, giving confidence in media and presentation skills to even the most reluctant of candidates! What I particularly like is that they really tailor the session for the individuals concerned. Thoroughly recommended.

~ Anita Turland, Head of PR, Kleinwort Benson

Testimonial

Fantastic morning giving insights and practical experience in dealing with print, radio and TV journalists… great delivery, real experience, valuable insights, highly recommended.

~ Craig Vallis, MD, Sanda Technologies

Quick Media Tip

Don’t be afraid to move the interview topic forward if a reporter seems to get bogged down on one issue.

Quick Media Tip

Journalists always want a good quote so think carefully about how to make your point in a punchy, pithy way.

Testimonial

Tom is a first class presentation coach. Professional. Quick-witted. Humorous. And most importantly, experienced.

~ Rufus Olins, CEO, Newsworks

From the Blog

Bad Language at United Airlines

The big corporate communications failure of the past month has been the United Airlines overbooking fiasco.  CEO Oscar Munoz was last week hauled in front of a Congress committee to answer awkward questions (“Why do you hate the American people?”) about the airline’s practices in the wake of the incident, in which security officers forcibly… Read more »

Continue Reading

Press Coverage

As with any speech or presentation, even if you only have to speak for between two and three minutes, you have to structure your material effectively so it will flow—and you have to rehearse.
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