Lessons from a vintage year of car-crash interviews

2016 turned out to be a momentous year politically, and a vintage year for media interview fails – perhaps the two are not unconnected.  PR Week has pulled together what it reckons were the seven worst exchanges, varying from the US Presidential nominee who didn’t appear to know what Aleppo was, to Andrea Leadsom effectively… Read more »


The first rule of crisis communications – reassurance

In the wake of the Samsung Galaxy Note 7 burning phone crisis, it’s appropriate to ask what the company could have done differently, and what lessons can be learned.  Samsung seemed to give out mixed messages, suggesting it was doing everything it could to identify the problem, then blaming the batteries, then suggesting that things… Read more »