All well-run companies have plans for business continuity should disaster strike. Crises may involve anything from a product recall on safety grounds to fire, terrorist attack or financial shortfall through the activities of a 'rogue trader'.

The temptation is to say as little as possible in the immediate aftermath, because you are not in possession of the full facts. But if you allow an information vacuum, media speculation may make the situation far more critical. It is vital to create the agenda, not follow it - 'no comment' suggests you are not in control and things must be even worse than they appear.

Working with you to create scenarios that reflect credible threats to your business, we show you how to deal with the media onslaught, and turn this vital communication channel into part of the solution, not the problem.

Be prepared - don't wait for it to happen! Call us to talk through the options.