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	<link>http://www.mediatrainingassociates.co.uk</link>
	<description>Essential Media Training Tips &#38; Courses in London, UK and beyond</description>
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		<title>Avoiding a &#8216;Ratner Moment&#8217;</title>
		<link>http://www.mediatrainingassociates.co.uk/2012/05/avoiding-a-ratner-moment/</link>
		<comments>http://www.mediatrainingassociates.co.uk/2012/05/avoiding-a-ratner-moment/#comments</comments>
		<pubDate>Wed, 09 May 2012 17:36:54 +0000</pubDate>
		<dc:creator>Tom Maddocks</dc:creator>
				<category><![CDATA[Media Training Tips]]></category>
		<category><![CDATA[Addison Lee]]></category>
		<category><![CDATA[bus lanes]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[cyclists]]></category>
		<category><![CDATA[Gerald Ratner]]></category>
		<category><![CDATA[John Griffin]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.mediatrainingassociates.co.uk/?p=611</guid>
		<description><![CDATA[Two lessons from the recent row surrounding London's leading minicab
firm, Addison Lee, which is now being held up by Marketing Week as an example of bad crisis management. ]]></description>
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		<title>Media Training Tip: don&#8217;t be on-message to the point of absurdity..</title>
		<link>http://www.mediatrainingassociates.co.uk/2012/04/media-training-tip-dont-be-on-message-to-the-point-of-absurdity/</link>
		<comments>http://www.mediatrainingassociates.co.uk/2012/04/media-training-tip-dont-be-on-message-to-the-point-of-absurdity/#comments</comments>
		<pubDate>Sun, 29 Apr 2012 10:20:06 +0000</pubDate>
		<dc:creator>Tom Maddocks</dc:creator>
				<category><![CDATA[Media Training Tips]]></category>
		<category><![CDATA[Bill Shorten]]></category>
		<category><![CDATA[Jullia Gillard]]></category>
		<category><![CDATA[media tips]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[on-message]]></category>
		<category><![CDATA[political interviews]]></category>
		<category><![CDATA[TV interviews]]></category>

		<guid isPermaLink="false">http://www.mediatrainingassociates.co.uk/?p=603</guid>
		<description><![CDATA[The producers of Newsnight enjoyed this clip from Australian TV so much that they re-broadcast it, even though the issues and the politicians involved meant little or nothing to a UK audience. It&#8217;s a lovely example of what happens when a politician is on-message to the point of absurdity. A government minister, Bill Shorten, is]]></description>
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		<title>Media training tip: how to have your pies and eat them</title>
		<link>http://www.mediatrainingassociates.co.uk/2012/04/media-training-tip-how-to-have-your-pies-and-eat-them/</link>
		<comments>http://www.mediatrainingassociates.co.uk/2012/04/media-training-tip-how-to-have-your-pies-and-eat-them/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 16:36:03 +0000</pubDate>
		<dc:creator>Tom Maddocks</dc:creator>
				<category><![CDATA[Media Training Tips]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[George Osborne]]></category>
		<category><![CDATA[Greggs]]></category>
		<category><![CDATA[Ken McMeikan]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[pasty tax]]></category>

		<guid isPermaLink="false">http://www.mediatrainingassociates.co.uk/?p=589</guid>
		<description><![CDATA[It&#8217;s not something you could have predicted – a serious discussion two evenings running on the BBC&#8217;s Newsnight on the price of warm bakery products. But that&#8217;s what we got last week, as the row about George Osborne&#8217;s budget &#8216;pasty tax&#8217; hotted up. As a large national bakery chain, Greggs could be hardest hit by]]></description>
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		<title>Goldman Sachs&#8217; PR nightmare: a Milly Dowler moment?</title>
		<link>http://www.mediatrainingassociates.co.uk/2012/03/goldman-sachs-pr-nightmare-a-milly-dowler-moment/</link>
		<comments>http://www.mediatrainingassociates.co.uk/2012/03/goldman-sachs-pr-nightmare-a-milly-dowler-moment/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 00:09:21 +0000</pubDate>
		<dc:creator>Tom Maddocks</dc:creator>
				<category><![CDATA[Media Commentary]]></category>
		<category><![CDATA[corporate reputation]]></category>
		<category><![CDATA[goldman sachs]]></category>
		<category><![CDATA[Mews International]]></category>
		<category><![CDATA[Milly Dowler]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[phone hacking]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[vampire squid]]></category>

		<guid isPermaLink="false">http://www.mediatrainingassociates.co.uk/?p=579</guid>
		<description><![CDATA[Today Goldman Sachs faces its worst PR nightmare yet: a stunning resignation letter from one of its bankers, published in the New York Times. He lays bare what he sees as the bank&#8217;s cultural shift over the past few years towards acting in its own interests, at the expense of those of its clients. What&#8217;s]]></description>
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		<title>Media training tips: the jargonator</title>
		<link>http://www.mediatrainingassociates.co.uk/2012/03/media-training-tips-the-jargonator/</link>
		<comments>http://www.mediatrainingassociates.co.uk/2012/03/media-training-tips-the-jargonator/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 11:56:34 +0000</pubDate>
		<dc:creator>Tom Maddocks</dc:creator>
				<category><![CDATA[Media Training Tips]]></category>
		<category><![CDATA[buzzwords]]></category>
		<category><![CDATA[clilche]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.mediatrainingassociates.co.uk/?p=575</guid>
		<description><![CDATA[We are proud to present an exclusive interview with Buzz Word, the UK&#8217;s leading purveyor of business jargon and cliché.   MTA: Is being a cliché expert a full-time job? Buzz: Bottom line is I have a full plate regarding this, 24/7.  MTA: Is it hard to keep up with the seemingly endless supply of]]></description>
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