Apple and its ‘Chinese worker abuse’ – a corporate reputation issue that won’t go away

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Back in 2010 a series of suicides hit the headlines at Foxconn, major contractor in China to Apple and a number of other western technology firms. The company is accused of having a ‘stringent military-like culture’ with repetitive work, heavy surveillance and long hours. They had to put up ‘suicide nets’ to stop workers jumping… Continue Reading →

What can big companies like LA Fitness learn from footballer Joey Barton?

In an opinion piece in The Times this week, QPR captain Joey Barton has told how he has been able to counter negative ‘traditional media’ articles about him (ie the tabloid press) by getting his own point of view across via Twitter.

Big companies in the firing line as newspapers rediscover their investigative zeal

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Is much tougher press treatment of big companies becoming a surprise consequence of the much-publicised Leveson enquiry into tabloid misdemeanours? This week we have seen the Independent and others lay into Bell Pottinger over alleged lobbying influence and ‘dark arts’, the Mail leading the charge over the HSBC subsidiary which may have over-enthusiastically sold care-home… Continue Reading →

Who Cares Wins? Or Not

Social media has transformed the model of how companies will have to behave. They should no longer focus so much on the way they appear – their PR image – but more on the way they actually behave. Otherwise their spin will be immediately exposed by the crowd, and they won’t fool anyone. This seems… Continue Reading →

Ah, those good old tabloid days …

How has tabloid journalism changed? The News of the World is dead, and in the ‘states the notorious supermarket tabloid the National Enquirer is a shadow of its former self. I’m in the US at the moment and have just heard Iain Calder speak at a conference. He’s the Scot who edited the Enquirer when… Continue Reading →