Media Training Tips

Media Tip of the Month

October: Don’t be offended by a reporter’s style

Reporters tend to be under a lot of pressure. They work in a highly competitive environment, and those working in hard news live in constant fear of ‘missing the story’. It’s not just the nationals or the TV news channels that take this extremely seriously. Rival trade publications compare each other closely and the reporter who regularly has weaker quotes and a less compelling angle than the competition can expect a kicking from the Editor. This means they may frequently appear impatient, and when under particular stress this can sometimes veer into unpleasantness. Most, though, tend to find they get further by charm than by bullying. Broadcast journalists in particular see it as their role to be provocative and play ‘devil’s advocate’ in their interviews – questions such as ‘Your last product was a disastrous failure, why on earth do you think this one is going to do any better?’ do not necessarily mean that the reporter hates you, although it can feel like that at the time. It is more likely that they want to demonstrate to the world that they have given you a good grilling and are not just an arm of your PR machine. If you give a good solid answer, they will respect you and usually move on to the next one. (Taken from The M-factor: media confidence for business leaders and managers, by Tom Maddocks)

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Body language can be important

It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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