June: Don’t Assume Too Much!
We always try to make people attending our media training courses realise it is a fatal mistake to assume too much knowledge on the part of the journalist. With so many topics to cover, they are rarely likely to understand all the jargon and references that may be a familiar part of your everyday life, and they have to make things as clear as possible for their readers. The then-Chairman of the Financial Services Authority Callum McCarthy once quoted statistics which suggested that “23% of adults, if presented with the Yellow Pages directory and asked to get from it the name of a plumber cannot do so, while over 20% cannot do simple percentages”. Let’s hope no reporter is so dim, but nonetheless bear this in mind next time you are wondering how complex you should make your message.
Media Training Video Tips On …
Giving Better TV & Radio Interviews
You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.
Body language can be important
It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.
How to improve your presentations
Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.