May: What does ‘off the record’ really mean?
There is a lot of confusion about the term ‘off the record’. Once upon a time this may have been material that is purely for background, and not to appear in any article. Now, for most reporters, it means ‘not for attribution’–in other words you can put this information in the piece, but do not put my name anywhere near it. If you do not want what you say to appear at all, perhaps because you want to brief reporters to give them a better understanding of a sensitive issue, or to steer them away from writing something that is inaccurate, make this 100% clear beforehand, and get their agreement that this is for background only and not to appear in any form. Normally it is in reporters’ interests to stick to their word in this area, as they will soon find no one returns their calls if they get a reputation for being dangerous and untrustworthy. However, even if they go against their word and publish, they have not broken any law–so you always need to decide whether you are willing to take the risk. (Taken from the book The M-Factor by Tom Maddocks.)
Media Training Video Tips On …
Giving Better TV & Radio Interviews
You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.
Body language can be important
It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.
How to improve your presentations
Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.