Media Training Tips

Media Tip of the Month

February: Leaving the Right Impression

If your audience only remembers one thing about your interview, what do you want it to be? It’s what’s known as the ‘audience takeaway’ that is important. Think about the last radio or TV interview you heard. How much of it do you remember? Probably very little after an hour or two (or possibly even after five minutes). You want to ensure that the main thing the audience or the reporter remembers is not that you mispronounced a word or wore a funny outfit—but the key point you actually wanted them to remember. To this end, don’t be afraid to repeat this main message. Don’t be a bore but find different ways of saying it, or find link-phrases that justify returning to it, such as “but as I was saying, the really important point here is that …” then it is absolutely clear to one and all what you think really matters—and after all, you are the expert, which is why you are the person being interviewed.

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Body language can be important

It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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