January: Their Words, Not Yours
Make sure you don’t fall into the trap of letting a newspaper or magazine interviewer frame the debate by putting words in your mouth – the reporter’s phrase may find its way into the article, even if you would never have made the point like that yourself. Instead, always use your own choice of words if you feel they are more appropriate. For example, journalists will frequently use a pejorative word or phrase in their question, which you will then probably try to refute. However, in the process you may find you have neatly given the reporter a very negative or defensive quote, such as: “With this sharp rise in prices at a time of increased profits, aren’t you overcharging your customers?” “Well I wouldn’t say we’re overcharging, but ….” Then, the story is all about your company “denying accusations of overcharging”. As we point out in our media training courses, it’s better to put things in your own words, such as “we believe the price increase is justified, because…”.
Media Training Video Tips On …
Giving Better TV & Radio Interviews
You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.
Body language can be important
It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.
How to improve your presentations
Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.