April: Lights, Camera, Make Up!
When we carry out media training for people who may have to appear on TV, we do not usually use make-up, but this an important factor to bear in mind if you are called on to appear ‘for real’. Under the unflattering studio lights in particular, everyone looks better with make-up – TV presenters wear a thick layer of matt foundation, frequently sprayed on to make the skin look extra-smooth and unblemished. Men are often embarrassed to ask, especially in front of their colleagues when doing those ‘down the line’ interviews direct from the trading floor. But it is the single factor that would stop them looking shiny, sweaty, pasty-faced and unconvincing. Even just taking off the shine by adding a quick dab of powder all over the face from a powder compact can make a big difference in the way you come across. Nobody else has to know!
Media Training Video Tips On …
Giving Better TV & Radio Interviews
You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.
Body language can be important
It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.
How to improve your presentations
Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.