The aim of our courses is to make you feel more confident about how to get the best out of the media opportunities available and how to cope with tricky interviews should the occasion arise. Our trainers all come from a national-level journalist background, with experience varying from the national daily newspapers to Channel Four News and The Money Programme.

We can tailor each course to meet your specific requirements, for instance covering press and tv, press and radio, or tv and radio. We can put on half-day or full-day courses at your own premises, or using a small TV studio in central London. For PR Teams and senior executives who have to deal with the City and business sections, we can offer a special 'Impressing the City Editors' course ran by a former City Editor. Call us for more details.

All include lots of scope for individual interviews and feedback - for this reason, we normally limit the numbers on a full-day course to four, and the numbers on a half-day course to three. Of course full days allow more time for additional interview practice.

Costs vary according to course duration, location and the facilities required. Please call us to discuss your specific requirements.

Among the points covered:

Print module:

• what is news? How journalists think and what they are looking for
  
• how to make journalists more interested in what you have to say
  
• 'bridging' to the points you want to get across
  
• on and off the record
  
• dealing with difficult questions

TV/radio module:

• what makes a good broadcast interviewee
  
• the questions you MUST ask before you do any radio or TV interview
  
• how to prepare effectively
  
• more effective use of language and examples
  
• what to expect in the studio and beyond