PR? There’s always the boss who ‘doesn’t get it’

Obvious really, but not always appreciated – reputational problems tend to occur to organisations where the boss ‘doesn’t get it’ as far as PR and the media are concerned. I was reminded of this over the long weekend, reading of a thoughtful Management Today panel discussion on ‘Managing reputations after the age of spin’ (I’m

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Media Tip: Don’t be a media robot!

Nobody is interested in the media robot – the kind of glib interviewee who is just too on-message all the time. I once interviewed a senior bank executive for TV whose clips were almost unusable because he just wouldn’t engage with the issues. A good media trainer will tell you that when dealing with journalists,

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Vampire squid on the ropes?

Sometimes it’s all in the timing. There’s no love for the bonus-swelled bankers at the moment, with President Obama’s bank-bashing plans hitting the headlines, and Goldman Sachs at the top of the hate list. Before Christmas, in a bid to turn around the PR onslaught, Goldmans agreed to some high-profile (Vanity Fair, Sunday Times magazine)

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