Media training tip: how to have your pies and eat them

It’s not something you could have predicted – a serious discussion two evenings running on the BBC’s Newsnight on the price of warm bakery products. But that’s what we got last week, as the row about George Osborne’s budget ‘pasty tax’ hotted up. As a large national bakery chain, Greggs could be hardest hit by

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Pontins turns crisis into PR disaster

The poor woman – you could almost feel sorry for her. As a piece of crisis management, pretty well anything that could go wrong, did. Under the fierce glow of Anne Robinson’s Watchdog studio lights, live on prime time BBC1 last night, it was Eileen Downey’s job to defend the reputation of Pontins, the holiday

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What if you feel you have been invited on to radio or TV under false pretences?

If you feel you have been invited on to a TV or radio programme under false pretences, should you make this clear to viewers and listeners by throwing a strop? My usual advice is no, it will probably make you look self-important and rather pathetic – if you’re unable to cope with the hurly-burly of

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The Primark Empire Strikes Back

The ‘fast fashion’ chain Primark has made effective use of YouTube to attack the BBC’s flagship Panorama programme, after the BBC Trust upheld part of the company’s complaint about a 2008 edition, accusing Primark of using child labour in India. This ‘all guns blazing’ approach has won it some headlines, but there is a question

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The new rules for pre-recorded TV interviews

What is the ‘etiquette’ in a pre-recorded TV interview when a guest fluffs his or her lines and wants another go, or hasn’t got an answer to the question and wants time to think, or wants a question re-phrased because they feel it is predicated on a factual inaccuracy? It is common practice to take

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Lazy hacks churn out PR guff shocker

Latest on the ‘churnalism’ debate – the apparently increasing practice of newspaper and website journalists producing copy by the simple expedient of rewriting – or in some cases just reprinting – press releases, avoiding the tedious process of actually having to bother to check any facts. A new website created by a charity called the

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