If you want to get media coverage, or your company is in the public eye, grow a thick skin. It’s true that from time to time, a high-profile organisation like a BP or a Goldman Sachs will take a relentless pasting from the media, and that can be extremely painful for those involved – but
Continue reading →BP’s Olympic-sized tragedy
August 4, 2010 By
BP and its PR team have been heavily castigated from all sides for their handling of the Gulf oil spill, and many industry professionals have been scratching their heads over the past few weeks, wondering why Tony Hayward wasn’t better prepared and media trained for what he had to handle. That was brought home once
Continue reading →Media tip: now for the good news
July 15, 2010 By
Don’t assume that journalists are only ever interested in bad news – the papers would be very thin if this were true. If your organisation is under attack, it can certainly seem that way – ask the bosses of BP or Goldman Sachs. However, most people don’t realize how much of the material in some
Continue reading →BP’s gusher
June 7, 2010 By
Much has been made over recent days of BP chief executive Tony Hayward’s gaffes in the wake of the Gulf of Mexico oil spillage. The New York Daily News has called him ‘The most hated and clueless man in America’ and others have been little more diplomatic. The President is on his back, the cleanup
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