Have journalists ever been known to ‘tweak’ their quotes? Is the Pope Catholic? It has always been the tradition (in British publications much more than, say, American ones it has to be said) to ‘tidy up’ the quotes. You take out the ‘ums’ and ‘ahs’ and ‘you knows’ to present the interviewee’s statements more cogently.
Continue reading →Media success for the senior executive
January 24, 2011 By
Last week I was interviewed by the Sunday Times for an article about whether a different approach needs to be taken when media training chief executives and senior managers, compared with those lower down the organisation. The article appeared yesterday, and it was gratifying to see lots of my quotes included. The main point I
Continue reading →Media tip: Make speedy journalist response a priority!
January 16, 2011 By
When journalists need comment from subject experts on a current topic, they often put calls out to at least a couple of rival firms – whoever responds quickest tends to get their quote used, or the slot on the air. Even if you are busy, try to prioritise returning a journalist’s call – don’t plough
Continue reading →Why ‘The Apprentice’ interview candidates needed media training
December 16, 2010 By
If only those ‘Apprentice’ candidates last night, struggling with the interview task, had had media training. Then, the outcome could have been very different, as they might not have fallen into so many of the traps. Watching it made me realise how many of the points we teach have wider application in terms of general
Continue reading →Tips from the front line for wannabe media pundits
December 8, 2010 By
Plenty of subject experts hidden away in the dustier corners of Britain’s universities and business schools could use the media far more effectively, to raise their own profile and the brand reputation of the academic institution they work for. The problem is that they just don’t ‘get it’. That was the conclusion of a panel
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