Plenty of subject experts hidden away in the dustier corners of Britain’s universities and business schools could use the media far more effectively, to raise their own profile and the brand reputation of the academic institution they work for. The problem is that they just don’t ‘get it’. That was the conclusion of a panel
Continue reading →How to get into the Sunday business sections …?
May 12, 2010 By
Sunday papers are about ‘preview’ not ‘review’. That’s the perspective of Kamal Ahmed, business editor of the Sunday Telegraph, and it’s one PR people trying to get coverage would do well to remember. In a talk to the CIPR Corporate and Financial Group, he explained he gets far too many PRs just offering him more
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