Today’s extraordinary announcement of the closure of the News of the World raises the question: is the traditional Sunday tabloid model broken for good? For years, the aim has been to create a string of ‘exclusives’ which will be juicy enough to ensure the target market will want to ‘read all about it’. Frequently these
Continue reading →Media success for the senior executive
January 24, 2011 By
Last week I was interviewed by the Sunday Times for an article about whether a different approach needs to be taken when media training chief executives and senior managers, compared with those lower down the organisation. The article appeared yesterday, and it was gratifying to see lots of my quotes included. The main point I
Continue reading →Spinmeisters in their grave? Or, how we all lost our trust in what we’re told
July 19, 2010 By
A fascinating snippet in the Sunday Times Atticus column yesterday, suggesting that former Labour party special advisers are now running courses for their counterparts in the new coalition government on ‘how not to be a spin doctor.’ Could this really be advice on how to avoid some of the more notorious examples of recent years,
Continue reading →A lesson for the over-controlling PR
June 15, 2010 By
From the journalist’s point of view it is always enormously enjoyable to see the over-reaching PR person put in their place in print. In an era when PR agencies are starting to position themselves as ‘content providers’, while by contrast newspapers suffer budget cuts and redundancies, it is a way for the reporter to show
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