A Good Soundbite

A well-crafted soundbite can effectively communicate your message and leave a lasting impression on viewers or listeners. Practice crafting concise and memorable statements that highlight your key points, and you are much more likely to make an impact. By and large, TV and radio producers would prefer to have a lively and memorable speaker on the programme, rather than someone who may be slightly more expert, but is likely to send their audience to sleep.  Think about lively, vernacular language rather than dull corporate language – the way you would speak to a friend in the pub who is interested in your topic, but who is not an expert. Is there a memorable analogy or witty piece of phraseology you can use that will stick in people’s minds?