Author: MTAadmin

Dodging the Reputational Threat from Anti-social Media

Events of the past few weeks suggest that companies and public sector organisations need to think twice, or preferably three times, before getting involved in social media debates which have become increasingly rancorous. Otherwise they risk becoming the victims of a reputation-damaging social media pile-on which can go viral. A new Cambridge University study confirms… Read more »

Changes in post-Covid media consumption – hype or reality?

Is your organisation targeting the right messages to the right audiences, but through the wrong channels? There is a clear gap between what consumers are reading and what PR people think they are reading, according to an interesting survey from the data analytics consultancy Kantar, looking at audiences throughout western Europe. The risk here is… Read more »