Author: Tom Maddocks

Five (or seven, or fifty-seven?) golden rules of communication

Effective communication, or the lack of it, has been a major theme during the Covid health crisis. So as we edge warily into 2021, maybe it’s worth revisiting a few of the basic principles. Some professionals like the UK’s Deputy Chief Medical Officer Jonathan Van-Tam have been praised for their openness and effective use of… Read more »


Webinars and Zooms: seven mistakes people are STILL making

Got a webinar appearance coming up, or an important Zoom meeting/pitch? Everyone’s at it while working from home. Here are some of the things we most frequently see people still getting wrong:  1. Not getting the hang of that ‘mute’ thing. The TV director Tristram Shapeero went viral on Twitter a few days ago, and… Read more »


Should you force your message into a radio or TV interview?

It’s nothing new for politicians to try to avoid answering interviewers’ questions, as an item from The Times TMS diary the other day reminded us. It quotes BBC veteran David Dimbleby recounting an old story from his mentor Sir Robin Day, whose tough interviewing style from the 1950’s right through to the 90’s was said… Read more »


Success with Soundbites

Many organisations aim to create smart partnerships with the media in order to raise their profiles as market-leading, expert commentators. But to make these partnerships effective, there needs to be something in it for both sides. If you want the publicity, the reporter needs a good quote from you. However, it’s amazing to us how… Read more »