At a time when many offices seem to be silent as the grave rather than full of chatter, and too many prefer to email the person at the next desk rather than just talking, I would welcome any focus on improving speaking and communication skills. Maybe it’s finally happening. The word Oracy was apparently coined… Read more »
How much difference can a CEO who communicates well make to the market value of a quoted company? It’s impossible to put a number on this, although one American survey this year has a go, coming up with an average value of $367m (£277m) for a medium-sized S&P500 company. The report, from US consultancy Cardinal40… Read more »
When is it acceptable to stop in the middle of a media interview, because you (or a PR adviser) realise you are digging a large hole for yourself by saying something you really don’t want to say? Can you backtrack and try to ‘unsay’ something you’ve shared in error? In a PR Week podcast this… Read more »
“Clarity travels. Confusion doesn’t.” Those four words, shared by Unilever’s Chief Marketing Officer Leandro Barreto last month, really resonated with me. While he was talking about marketing and brand messaging, the principle applies to almost every form of communication. Whether you’re giving a media interview, presenting to the board, speaking at a conference or simply… Read more »
Friday #mediatraining tip: On TV, avoid checks or tight stripes in bold colours - they create a distracting strobe effect.
Blog revisited: Influencers v Journalists https://www.mediatrainingassociates.co.uk/influencers-v-journalists/
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. We also offer special large-group tailored courses if you have more people to train. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses, and small charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
Media Training Associates (MTA) is run by Course Director Tom Maddocks, a former reporter on BBC2’s ‘The Money Programme’ who has also worked on Channel Four, BBC Radio and IRN, as well as contributing to publications ranging from Investors Chronicle to The Mail on Sunday. Tom is the author of The M Factor: Media Confidence for Business Leaders and Managers.
