Changes in post-Covid media consumption – hype or reality?

Is your organisation targeting the right messages to the right audiences, but through the wrong channels? There is a clear gap between what consumers are reading and what PR people think they are reading, according to an interesting survey from the data analytics consultancy Kantar, looking at audiences throughout western Europe. The risk here is… Read more »


Choose your interview location carefully!

A Sky News interview clip caught my eye the other day, with Trade minister Liz Truss. She was being interviewed ‘live’ in the street about serious issues of integrity within government, when suddenly a light fell over in front of her, blown by a sharp gust of wind. Fortunately she wasn’t hurt and managed to… Read more »


Coronavirus, consistency and corporate messaging

The EU’s debacle over its vaccine rollout serves as a strong reminder of just how much can go wrong when your message is muddled – and this applies to all organisations with a public profile, not just governments. In this extreme case it’s literally a case of life or death, with thousands or possibly millions… Read more »


Pause for thought?

According to one of those pieces of research from the university of the flippin’ obvious (in this case actually the Grenoble school of management), when people pause too long before replying to a question, their answers are perceived to be less sincere and credible than if they had replied immediately. More than seven thousand people… Read more »