The EU’s debacle over its vaccine rollout serves as a strong reminder of just how much can go wrong when your message is muddled – and this applies to all organisations with a public profile, not just governments. In this extreme case it’s literally a case of life or death, with thousands or possibly millions… Read more »
According to one of those pieces of research from the university of the flippin’ obvious (in this case actually the Grenoble school of management), when people pause too long before replying to a question, their answers are perceived to be less sincere and credible than if they had replied immediately. More than seven thousand people… Read more »
After a well-publicised policy change at 10 Downing Street, cabinet ministers are once again appearing on radio and TV programmes such as BBC Radio Four’s Today and ITV’s Good Morning Britain. This means they are having to submit themselves to daily ritual slaughter (or what feels like it) at the hands of Piers Morgan on… Read more »
Effective communication, or the lack of it, has been a major theme during the Covid health crisis. So as we edge warily into 2021, maybe it’s worth revisiting a few of the basic principles. Some professionals like the UK’s Deputy Chief Medical Officer Jonathan Van-Tam have been praised for their openness and effective use of… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
