What has gone wrong with the ability of big British organisations to anticipate potential crises and respond effectively? From the BBC and NatWest/Coutts to the package holiday companies, continuing to send people out to Rhodes even as forest fires intensified and hotels put up their shutters, their media responses have been lamentable. With all of… Read more »
Over the past few years, we’ve seen quite notable changes in the language used by many public figures – and not in a good way. More and more words are typically being used in interviews, with less and less actual meaning. If you want real credibility as an interviewee – steer clear of this trend… Read more »
The rise of generative artificial intelligence – which can quite convincingly come up with allegedly factual “news stories” about whatever subject you like – means it’s more important than ever for people around the world to know what sources of information they can actually trust. That’s the reason why the BBC has just launched ‘BBC… Read more »
It’s become a fact of life for PR agencies over the past few years, particularly those with consumer-facing clients, that they need to engage with ‘social media influencers’ as well as journalists from traditional media outlets. This of course requires a different, though related, set of skills – ideas still have to be generated and… Read more »
When does a tough media interview become a bullying issue? And how do you make sure you're not on the receiving end?
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
