It’s the first time I’m aware of that a film, let alone one with major Hollywood stars such as Leonardo DiCaprio and Jennifer Lawrence, has included repeated references that one of the key characters ‘needs media training’. ‘Don’t Look Up’, now showing on Netflix, is an over-the-top satire of populist, frivolous politicians and media outlets,… Read more »
As we enter 2022, various aspects of the media continue to morph and evolve, particularly as the pandemic continues. One change that many have missed is that while TV is all about appearances, the joy of radio has always been that you can be dressed in your pyjamas or look like a tramp, and the… Read more »
So often, we work with organisations who want to be seen as ‘thought leaders’ in their field, to boost their visibility, corporate reputation and (with any luck) revenues and profits. The question is, how do you cut through? Using the media effectively is the number one way to achieve this – unless you’re extraordinarily lucky,… Read more »
There are some words that can make such an impact on us that we tend to ignore the surrounding context and act on our basic fears. One of those is ‘panic’. So if we hear someone say ‘don’t panic’ we will tend to do the exact opposite. This was played out to great effect over… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
