Webinars and Zooms: seven mistakes people are STILL making

Got a webinar appearance coming up, or an important Zoom meeting/pitch? Everyone’s at it while working from home. Here are some of the things we most frequently see people still getting wrong:  1. Not getting the hang of that ‘mute’ thing. The TV director Tristram Shapeero went viral on Twitter a few days ago, and… Read more »


Should you force your message into a radio or TV interview?

It’s nothing new for politicians to try to avoid answering interviewers’ questions, as an item from The Times TMS diary the other day reminded us. It quotes BBC veteran David Dimbleby recounting an old story from his mentor Sir Robin Day, whose tough interviewing style from the 1950’s right through to the 90’s was said… Read more »


Success with Soundbites

Many organisations aim to create smart partnerships with the media in order to raise their profiles as market-leading, expert commentators. But to make these partnerships effective, there needs to be something in it for both sides. If you want the publicity, the reporter needs a good quote from you. However, it’s amazing to us how… Read more »


Trying too hard to control media coverage can backfire…

Every PR person would like to be able to control what the media says about their clients. Sometimes they manage to achieve this, but all too often there is the temptation to over-promise. Most journalists have crossed swords at one time or another with meddling PR types who think they can micro-manage the detail of… Read more »