Former Labour party leader Ed Miliband, in a recent podcast, has talked about one of his most cringe-worthy moments as leader, back in 2011. In a pre-recorded interview with ITV news that turned into a bit of a car-crash, he was so keen to get his ‘key message’ across that he kept parroting almost the… Read more »
Is your organisation targeting the right messages to the right audiences, but through the wrong channels? There is a clear gap between what consumers are reading and what PR people think they are reading, according to an interesting survey from the data analytics consultancy Kantar, looking at audiences throughout western Europe. The risk here is… Read more »
A Sky News interview clip caught my eye the other day, with Trade minister Liz Truss. She was being interviewed ‘live’ in the street about serious issues of integrity within government, when suddenly a light fell over in front of her, blown by a sharp gust of wind. Fortunately she wasn’t hurt and managed to… Read more »
The EU’s debacle over its vaccine rollout serves as a strong reminder of just how much can go wrong when your message is muddled – and this applies to all organisations with a public profile, not just governments. In this extreme case it’s literally a case of life or death, with thousands or possibly millions… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
