The problem of company spokespeople spouting jargon, far from going away, may be even more of an issue that we’d thought. If a survey commissioned by Santander is anything to go by, he general public’s understanding of financial industry terms is even more shaky than many had realised. With a particular focus on the mortgage… Read more »
The Financial Times reports that 2019 has seen a record number of revolts at big company Annual General Meetings on the issue of executive pay and pensions. This means company spokespeople need to be much better prepared to deal with questions on the topic when they are being interviewed, as they are more likely to… Read more »
There is increasing evidence that many twenty- and thirty-something consumers – Millennials/Gen Z if you prefer – are driven by different motivations, compared with preceding generations. In line with this perception, there is now much talk of the benefit of so-called ‘purpose-driven communication’, whereby companies seek to show they are about more than simply making… Read more »
What is the value of corporate reputation? For most companies it’s a lot more than the revenue stream from a single product. Yet when that product line, after heavy promotion, is shown to be shoddy or poor value, people are much less likely to purchase its other products, so the entire company can be badly… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
