Wouldn’t it be nice if everyone who ever has to give a media interview in 2020 could start the year with a resolution to refresh their vocabulary, and cleanse their speech of annoying words and phrases that no-one ever uses in the real world? The key is to ensure you (or your spokespeople) avoid those… Read more »
November began with a row over an interview which didn’t happen but perhaps should have done, while by the middle of the month all the talk was about an interview that did happen, despite advice that it shouldn’t. Kay Burley of Sky News gained plenty of publicity by ‘interviewing’ an empty chair on her morning… Read more »
There has been widespread surprise that the band Coldplay chose to announce details of its new album Everyday Life via the classified ad sections of local newspapers, such as the North Wales Daily Post and the Devon-based Express and Echo. This is unlikely to become standard practice in the music industry, but should serve as… Read more »
The problem of company spokespeople spouting jargon, far from going away, may be even more of an issue that we’d thought. If a survey commissioned by Santander is anything to go by, he general public’s understanding of financial industry terms is even more shaky than many had realised. With a particular focus on the mortgage… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
