It’s been a month for awkward TV and radio exchanges – some would call them ‘car-crash interviews’ – which have graphically illustrated what can happen when you ignore the unwritten rules of the interview game. Essentially I would divide these into two types. For relatively light-hearted topics – acting awards, movie or product promotions and… Read more »
In early February, a 1.7 mile long freight train carrying many wagons of hazardous chemicals derailed in East Palestine, Ohio, causing a massive fire and releasing clouds of toxic fumes into the atmosphere, while spillages polluted a local waterway. As part of the cleanup, the rail company Norfolk Southern then had to run a ‘controlled… Read more »
The big workplace trend of turning manual processes digital and using artificial intelligence – the consultancy PwC neatly calls it human-led, tech-powered – is throwing up far too much jargon that is incomprehensible to most people. Forbes magazine predicts this digital transformation will be one of the biggest business trends of 2023, so we’d all… Read more »
Even as we enter the ‘season of goodwill’, the political temperature shows little sign of cooling down, and hot tempers seem to be an increasing feature of the news channels and interview shows. Some, like rail union leader Mick Lynch, seem to particularly enjoy taking on interviewers if they don’t like the line of questioning…. Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
