It was almost laughable to watch a spokesperson for Insulate Britain, the M25-blocking group of environmental protesters, walking off ITV’s Good Morning Britain in a huff the other day. He had been challenged on why his own home wasn’t insulated, and whether the protests weren’t irresponsible and counter-productive. Indeed, presenter Richard Madeley did laugh at… Read more »
US President Joe Biden’s interview with ABC News on the hasty withdrawal of American troops from Afghanistan, leading to a Taliban takeover and humanitarian crisis, has been widely criticised. Some of his responses were jumbled and he seemed to struggle with detail, perhaps because of his age. But even aside from this, there were five… Read more »
Events of the past few weeks suggest that companies and public sector organisations need to think twice, or preferably three times, before getting involved in social media debates which have become increasingly rancorous. Otherwise they risk becoming the victims of a reputation-damaging social media pile-on which can go viral. A new Cambridge University study confirms… Read more »
Former Labour party leader Ed Miliband, in a recent podcast, has talked about one of his most cringe-worthy moments as leader, back in 2011. In a pre-recorded interview with ITV news that turned into a bit of a car-crash, he was so keen to get his ‘key message’ across that he kept parroting almost the… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
