Listeners to BBC Radio 4’s Feedback programme have been at it again – complaining about the words and phrases that most annoy them when used on the airwaves. Apart from the bete noir of starting answers with the word ‘So …’ (discussed previously), we present some of the phrases that anyone interviewed on radio or… Read more »
If your organisation gets it wrong, it’s important to apologise – but not the way Oxfam did it, after the revelations of inappropriate behaviour by members of its team in Haiti, and elsewhere. What can be learnt from this? Oxfam’s boss quickly apologised for its failings, after The Times broke the shocking story of sexual… Read more »
Recent events in Hawaii caught the world’s attention, when panic ensued as the island’s residents were sent warning by text message that a nuclear attack was imminent, with the ominous warning THIS IS NOT A DRILL. In the light of heightened tensions between the US and North Korea, this must have seemed a very real… Read more »
The challenge for those wishing to get their message across effectively in the media in 2018 will be greater than ever; the good news is that it will be worth it. Recent research suggests that the reputation of mainstream news media has been largely maintained or strengthened over the past year. For example, the recent… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
