For many company spokespeople, their first TV appearance is often on one of the 24-hour news channels, such as Sky News, BBC News Channel or CNBC. However this can be a scary experience. These stations have a lot of airtime to fill and the call often comes at short notice; moreover the interviews are nearly… Read more »
Many organisations have made big efforts in recent years to reduce their reliance on the ‘same old same old’ corporate spokespeople – usually spokesmen. But the fact that more needs to be done was evidenced towards the end of last year, when the Financial Times recognised that nearly 80% of the people it quoted as… Read more »
There have been many convoluted interviews over Brexit, but this probably takes the biscuit. The newly-appointed Labour candidate for North of Tyne mayor – basically the Newcastle and Northumberland area – was asked about his views on leaving the EU, particularly topical in the north-east after Nissan’s decision to junk plans to build its new… Read more »
Royal PR is usually handled pretty efficiently, so we were surprised to see the time it took for the Duke of Edinburgh to apologise to the woman whose wrist was broken, after the car crash in which they were both involved near the Sandringham estate. This led to several days of damaging front page headlines… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
