Many organisations aim to create smart partnerships with the media in order to raise their profiles as market-leading, expert commentators. But to make these partnerships effective, there needs to be something in it for both sides. If you want the publicity, the reporter needs a good quote from you. However, it’s amazing to us how… Read more »
Every PR person would like to be able to control what the media says about their clients. Sometimes they manage to achieve this, but all too often there is the temptation to over-promise. Most journalists have crossed swords at one time or another with meddling PR types who think they can micro-manage the detail of… Read more »
The PR industry is changing, along with everything else at the moment. Some communications professionals, especially in the consumer field, spend as much or more time dealing with social media ‘influencers’ as they do with reporters and editors. The risk here is that many younger PRs have little experience of the requirements of journalists writing… Read more »
There’s a real need, perhaps now as never before, for business leaders to step up and establish what consultants and others call ‘thought leadership’. (I don’t like the phrase, but am still casting around for a better one). Being seen and heard in the more respected sections of the media remains the best way for… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
