Media tip: Make speedy journalist response a priority!

When journalists need comment from subject experts on a current topic, they often put calls out to at least a couple of rival firms – whoever responds quickest tends to get their quote used, or the slot on the air. Even if you are busy, try to prioritise returning a journalist’s call – don’t plough… Read more »

More interview for your money at Morrisons?

Last night’s BBC1 schedule saw peaktime regional opt-out programmes at 7.30pm replaced by a ‘Frozen Britain’ snow special – apposite given the high-profile problems at Heathrow, Eurostar etc, though unlikely to reveal anything new, except perhaps a level of schadenfreude amongst those sitting cosily by the fire as they watched weary travellers suffer. For Dalton… Read more »

Tips from the front line for wannabe media pundits

Plenty of subject experts hidden away in the dustier corners of Britain’s universities and business schools could use the media far more effectively, to raise their own profile and the brand reputation of the academic institution they work for. The problem is that they just don’t ‘get it’. That was the conclusion of a panel… Read more »