Nobody is interested in the media robot – the kind of glib interviewee who is just too on-message all the time. I once interviewed a senior bank executive for TV whose clips were almost unusable because he just wouldn’t engage with the issues. A good media trainer will tell you that when dealing with journalists,… Read more »
Media Tip: Is a journalist or media team headed your way?
Never leave a reporter or TV crew unattended in your office. Journalists quickly develop the ability to read documents on your desk upside down, and will scan your whiteboard and/or pinned-up notices to reveal information you thought was private. Ensure everybody in the office knows exactly who is coming and why, so they don’t make… Read more »
BP’s Olympic-sized tragedy
BP and its PR team have been heavily castigated from all sides for their handling of the Gulf oil spill, and many industry professionals have been scratching their heads over the past few weeks, wondering why Tony Hayward wasn’t better prepared and media trained for what he had to handle. That was brought home once… Read more »
Spinmeisters in their grave? Or, how we all lost our trust in what we’re told
A fascinating snippet in the Sunday Times Atticus column yesterday, suggesting that former Labour party special advisers are now running courses for their counterparts in the new coalition government on ‘how not to be a spin doctor.’ Could this really be advice on how to avoid some of the more notorious examples of recent years,… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
