Last night’s BBC1 schedule saw peaktime regional opt-out programmes at 7.30pm replaced by a ‘Frozen Britain’ snow special – apposite given the high-profile problems at Heathrow, Eurostar etc, though unlikely to reveal anything new, except perhaps a level of schadenfreude amongst those sitting cosily by the fire as they watched weary travellers suffer. For Dalton… Read more »
If only those ‘Apprentice’ candidates last night, struggling with the interview task, had had media training. Then, the outcome could have been very different, as they might not have fallen into so many of the traps. Watching it made me realise how many of the points we teach have wider application in terms of general… Read more »
Plenty of subject experts hidden away in the dustier corners of Britain’s universities and business schools could use the media far more effectively, to raise their own profile and the brand reputation of the academic institution they work for. The problem is that they just don’t ‘get it’. That was the conclusion of a panel… Read more »
Labour party leader Ed Miliband is widely referred to by the papers as ‘Red Ed’ for his left-leaning views, and clearly the nickname has stuck. It was a lovely moment on ‘Newsnight’ this week when shadow chancellor Alan Johnson accidentally referred to Mr M as Red instead of Ed. This sort of slip of the… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
