We suspect that many companies, large and small, are under under-using the opportunities that radio provides to communicate with their customers – both current and potential. The BBC has just announced cuts to its local radio services, and this move has kicked up a real stink. BBC bosses are being hauled up in front of… Read more »
If you’re going to do a press conference, or deliver a presentation on a challenging issue, don’t do it like Liz TrussThe former Prime Minister’s press conference, hastily convened after she sacked her Chancellor Kwasi Kwarteng, lasted only eight minutes. She failed to apologise for the turmoil the notorious ‘mini-budget’ had caused. Then, after most… Read more »
Uncertain conditions mean business leaders need to be flexible. We are in an era when government economic policy has changed abruptly, while a leading investment bank can one day forecast inflation could rise to 22pc, then within a week others predict it will peak at little higher than current levels around half that. Companies have… Read more »
It’s amazing what you can do in terms of media coverage if you’ve got a ‘can do’ PR attitude and some positive points to make. Octopus Energy came in for some stick from the Daily Mail for closing down its customer enquiry lines on Friday afternoons at 4pm so staff could ‘enjoy prosecco, bottles of… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
