How do you prevent a crisis from going nuclear?

Recent events in Hawaii caught the world’s attention, when panic ensued as the island’s residents were sent warning by text message that a nuclear attack was imminent, with the ominous warning THIS IS NOT A DRILL. In the light of heightened tensions between the US and North Korea, this must have seemed a very real… Read more »


Their words, not yours?

The challenge for those wishing to get their message across effectively in the media in 2018 will be greater than ever; the good news is that it will be worth it. Recent research suggests that the reputation of mainstream news media has been largely maintained or strengthened over the past year. For example, the recent… Read more »


Five annoying habits to avoid in radio or TV interviews

Angry radio listeners this month have been making us think about some of the most annoying interview habits – try to steer clear of these! 1. Starting your answer with the word ‘so’.  BBC Radio 4’s Feedback programme has this month been focusing on listener complaints about this increasingly prevalent habit (Q: “Why are you… Read more »


Should you seek copy approval when speaking to a journalist?

When being interviewed by a reporter, should you ask to see the quotes before they go into the article?  Some organisations we work with would never dream of asking for this, others won’t let their spokespeople talk to a publication without some sort of copy approval.  The topic has been a hot one in the… Read more »