BP’s Olympic-sized tragedy

BP and its PR team have been heavily castigated from all sides for their handling of the Gulf oil spill, and many industry professionals have been scratching their heads over the past few weeks, wondering why Tony Hayward wasn’t better prepared and media trained for what he had to handle. That was brought home once… Read more »

Media tip: now for the good news

Don’t assume that journalists are only ever interested in bad news – the papers would be very thin if this were true. If your organisation is under attack, it can certainly seem that way – ask the bosses of BP or Goldman Sachs. However, most people don’t realize how much of the material in some… Read more »