A lesson for the over-controlling PR

From the journalist’s point of view it is always enormously enjoyable to see the over-reaching PR person put in their place in print. In an era when PR agencies are starting to position themselves as ‘content providers’, while by contrast newspapers suffer budget cuts and redundancies, it is a way for the reporter to show… Read more »

BP’s gusher

Much has been made over recent days of BP chief executive Tony Hayward’s gaffes in the wake of the Gulf of Mexico oil spillage. The New York Daily News has called him ‘The most hated and clueless man in America’ and others have been little more diplomatic. The President is on his back, the cleanup… Read more »

Apple’s reputational risk

As the delayed UK launch of the Apple iPad approaches, the breathless stories continue, celebrating its general desirability and, well, Apple-ness. The company’s image is all about cool style; the global PR value of all this adulatory copy over the past few months has been massive. Yet, often hidden away in the business sections, stories… Read more »

How to get into the Sunday business sections …?

Sunday papers are about ‘preview’ not ‘review’. That’s the perspective of Kamal Ahmed, business editor of the Sunday Telegraph, and it’s one PR people trying to get coverage would do well to remember. In a talk to the CIPR Corporate and Financial Group, he explained he gets far too many PRs just offering him more… Read more »