Leaders’ Lessons

From our latest client newsletter, just online: What lessons from Nick Clegg’s much-mulled-over success in the historic first party leaders’ TV debates? He came across as personable and sensible, though most viewers would be hard-pressed to remember much of what he said about Lib-Dem policies. So for anyone being interviewed on TV, remember that too… Read more »

Media tip: I never said that, did I??

If an interviewer uses emotive or negative language in his or her questions, don’t repeat it or paraphrase it. Use more positive language – that way you can avoid ending up being quoted in the paper saying things like “I wouldn’t say we’ve been duplicitous over this” when all you are trying to do is… Read more »


To an interesting Media Society debate last night, on whether journalists and lawyers are enemies or natural bedfellows – focusing on the hot topic of the all-encompassing ‘super-injunctions’, which prevent papers from even whispering that they exist, let alone the allegations they concern. They have become an effective method for the rich and famous to… Read more »

Corporate robots hit the screen again

We have said it before – it’s definitely possible to be over-media trained. The results of a corporate spokesperson being too on-message can be cringeworthy. For some reason, the supermarkets often seem to get it wrong. Last night on BBC1, in an investigation imported from BBC3 into the way supermarkets expand the nation’s waistlines by… Read more »