The Financial Times reports that 2019 has seen a record number of revolts at big company Annual General Meetings on the issue of executive pay and pensions. This means company spokespeople need to be much better prepared to deal with questions on the topic when they are being interviewed, as they are more likely to… Read more »
Hoping to impress millennials? Cut the corporate drivel
There is increasing evidence that many twenty- and thirty-something consumers – Millennials/Gen Z if you prefer – are driven by different motivations, compared with preceding generations. In line with this perception, there is now much talk of the benefit of so-called ‘purpose-driven communication’, whereby companies seek to show they are about more than simply making… Read more »
Hargreaves Lansdown and the value of Corporate Reputation
What is the value of corporate reputation? For most companies it’s a lot more than the revenue stream from a single product. Yet when that product line, after heavy promotion, is shown to be shoddy or poor value, people are much less likely to purchase its other products, so the entire company can be badly… Read more »
6 tips for being interviewed on one of the TV News Channels
For many company spokespeople, their first TV appearance is often on one of the 24-hour news channels, such as Sky News, BBC News Channel or CNBC. However this can be a scary experience. These stations have a lot of airtime to fill and the call often comes at short notice; moreover the interviews are nearly… Read more »