The contest to become PM has become fractious, with more focus on the negatives than the positives. What are the communications lessons for those leading non-political organisations? 1. Don’t criticise your competitors – it makes both of you look bad. Almost as soon as the campaign got under way most of the leading candidates quickly… Read more »
Why today’s CEO needs good communications skills – now more than ever
Our politics may be in turmoil at the moment, but for business leaders, the communications challenges are also coming thick and fast. Shareholder activists are protesting at company AGMs, threatening corporate reputation. Trade unions are using the media to get the public on-side, and corporate virtue-signalling is being called out when it doesn’t appear to… Read more »
Beware emotive, apocalyptic language!
There are words, which when used in an interview, will always tend to jump out to the journalist and find their way into the headline. If you are the one being interviewed, it is smart only to use these emotive words if this is what you want to be remembered by – in other words… Read more »
Why media skills are now more relevant than ever
As new types of media continue to emerge and evolve, you might imagine the old media skills, together with the old media themselves, are becoming irrelevant. However recent trends would suggest you’d be wrong on both counts. Let’s take the ‘old media’ first. The TV streaming services, which had been eating the lunch of the… Read more »