The Forgotten Opportunities of Radio

We suspect that many companies, large and small, are under under-using the opportunities that radio provides to communicate with their customers – both current and potential. The BBC has just announced cuts to its local radio services, and this move has kicked up a real stink. BBC bosses are being hauled up in front of… Read more »

How to Turn Round a Negative Story

It’s amazing what you can do in terms of media coverage if you’ve got a ‘can do’ PR attitude and some positive points to make. Octopus Energy came in for some stick from the Daily Mail for closing down its customer enquiry lines on Friday afternoons at 4pm so staff could ‘enjoy prosecco, bottles of… Read more »