The contest to become PM has become fractious, with more focus on the negatives than the positives. What are the communications lessons for those leading non-political organisations? 1. Don’t criticise your competitors – it makes both of you look bad. Almost as soon as the campaign got under way most of the leading candidates quickly… Read more »
Our politics may be in turmoil at the moment, but for business leaders, the communications challenges are also coming thick and fast. Shareholder activists are protesting at company AGMs, threatening corporate reputation. Trade unions are using the media to get the public on-side, and corporate virtue-signalling is being called out when it doesn’t appear to… Read more »
There are words, which when used in an interview, will always tend to jump out to the journalist and find their way into the headline. If you are the one being interviewed, it is smart only to use these emotive words if this is what you want to be remembered by – in other words… Read more »
As new types of media continue to emerge and evolve, you might imagine the old media skills, together with the old media themselves, are becoming irrelevant. However recent trends would suggest you’d be wrong on both counts. Let’s take the ‘old media’ first. The TV streaming services, which had been eating the lunch of the… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
