So often, we work with organisations who want to be seen as ‘thought leaders’ in their field, to boost their visibility, corporate reputation and (with any luck) revenues and profits. The question is, how do you cut through? Using the media effectively is the number one way to achieve this – unless you’re extraordinarily lucky,… Read more »
There are some words that can make such an impact on us that we tend to ignore the surrounding context and act on our basic fears. One of those is ‘panic’. So if we hear someone say ‘don’t panic’ we will tend to do the exact opposite. This was played out to great effect over… Read more »
It was almost laughable to watch a spokesperson for Insulate Britain, the M25-blocking group of environmental protesters, walking off ITV’s Good Morning Britain in a huff the other day. He had been challenged on why his own home wasn’t insulated, and whether the protests weren’t irresponsible and counter-productive. Indeed, presenter Richard Madeley did laugh at… Read more »
US President Joe Biden’s interview with ABC News on the hasty withdrawal of American troops from Afghanistan, leading to a Taliban takeover and humanitarian crisis, has been widely criticised. Some of his responses were jumbled and he seemed to struggle with detail, perhaps because of his age. But even aside from this, there were five… Read more »
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Media Training Associates is based in London but we can run courses in Britain or overseas, in small groups or one-on-one. Our clients range from leading banks and insurance companies to law firms, manufacturing businesses and charities.
Our trainers have had experience working for BBC's 'Newsnight' and 'The Money Programme', ITN, and leading national newspapers and magazines.
The M Factor: Media Confidence for Business Leaders and Managers, by course director Tom Maddocks, is recognised as the UK's leading media training handbook. Visit the official book website for further details.
"If you want to understand how to get the media on-side, in good times or bad, this book is a good place to start" ~ Sir Stuart Rose, former chairman and chief executive of Marks & Spencer plc.
