Call a spade a spade, not an LDI (long-handled digging implement)

Jargon in the business world continues to proliferate, and eternal vigilance is required for anyone giving a media interview to avoid slipping into it.  Last week a former cabinet minister even blamed senior Civil Servants for falling back on jargon to disguise their lack of knowledge, leading to poor briefings for ministers and bad decisions.  Carrying… Read more »

Lessons from a vintage year of car-crash interviews

2016 turned out to be a momentous year politically, and a vintage year for media interview fails – perhaps the two are not unconnected.  PR Week has pulled together what it reckons were the seven worst exchanges, varying from the US Presidential nominee who didn’t appear to know what Aleppo was, to Andrea Leadsom effectively… Read more »