Five Words to Avoid in any Media Interview

Wouldn’t it be nice if everyone who ever has to give a media interview in 2020 could start the year with a resolution to refresh their vocabulary, and cleanse their speech of annoying words and phrases that no-one ever uses in the real world? The key is to ensure you (or your spokespeople) avoid those… Read more »

Going Local!

There has been widespread surprise that the band Coldplay chose to announce details of its new album Everyday Life via the classified ad sections of local newspapers, such as the North Wales Daily Post and the Devon-based Express and Echo. This is unlikely to become standard practice in the music industry, but should serve as… Read more »