Their words, not yours?

The challenge for those wishing to get their message across effectively in the media in 2018 will be greater than ever; the good news is that it will be worth it. Recent research suggests that the reputation of mainstream news media has been largely maintained or strengthened over the past year. For example, the recent… Read more »

Five annoying habits to avoid in radio or TV interviews

Angry radio listeners this month have been making us think about some of the most annoying interview habits – try to steer clear of these! 1. Starting your answer with the word ‘so’.  BBC Radio 4’s Feedback programme has this month been focusing on listener complaints about this increasingly prevalent habit (Q: “Why are you… Read more »

Should you seek copy approval when speaking to a journalist?

When being interviewed by a reporter, should you ask to see the quotes before they go into the article?  Some organisations we work with would never dream of asking for this, others won’t let their spokespeople talk to a publication without some sort of copy approval.  The topic has been a hot one in the… Read more »

Five big no-no’s for a live TV interview

Much has been made of the mind-bogglingly terrible BBC Newsnight interview given by Lord Tim Bell, the founder of the now-collapsed PR firm Bell Pottinger.  The car-crash appearance came in the wake of its highly controversial work for Oakbay Capital in South Africa, owned by the Gupta family.  Lord Bell made a bad situation worse… Read more »