The Jargon Problem – Even Worse than we Thought?

The problem of company spokespeople spouting jargon, far from going away, may be even more of an issue that we’d thought.  If a survey commissioned by Santander is anything to go by, he general public’s understanding of financial industry terms is even more shaky than many had realised.  With a particular focus on the mortgage… Read more »

Dealing With Awkward Questions on Executive Pay

The Financial Times reports that 2019 has seen a record number of revolts at big company Annual General Meetings on the issue of executive pay and pensions.  This means company spokespeople need to be much better prepared to deal with questions on the topic when they are being interviewed, as they are more likely to… Read more »

Hoping to impress millennials? Cut the corporate drivel

There is increasing evidence that many twenty- and thirty-something consumers – Millennials/Gen Z if you prefer – are driven by different motivations, compared with preceding generations. In line with this perception, there is now much talk of the benefit of so-called ‘purpose-driven communication’, whereby companies seek to show they are about more than simply making… Read more »

Hargreaves Lansdown and the value of Corporate Reputation

What is the value of corporate reputation? For most companies it’s a lot more than the revenue stream from a single product. Yet when that product line, after heavy promotion, is shown to be shoddy or poor value, people are much less likely to purchase its other products, so the entire company can be badly… Read more »