This is an informal workshop-based course covering key principles of clear writing and different ways of structuring your material for variety and clarity. The course includes lots of hands-on practical exercises and feedback to improve your writing style, and typically covers:
- Principles of clear writing/communication – the 7 Cs
- How writing for the web is different from traditional writing styles
- Capturing reader’s attention in a signed article
- The art of the intro
- What is a blog?
- Why blog?
- What works and what doesn’t – good and bad examples
- Blogging aims and objectives for the organisation
- Blog styles and structures
- Targeting your audience effectively
- Making it lively/relevant
- Being willing to take a stand/have a view
- How personal should you be?
- How to avoid obvious mistakes
- Publicising your blog – the relationship with Twitter, etc.
