Media interviews can really help your company name or brand noticed. However, as a TV or radio interview is often very brief, the audience may not remember you for very long. Sometimes, if they think you have a matter of genuine public value, the programme may be willing to give out your contact or website details. If this applies to you, make sure the producers have these details to hand well before you go live. It takes some prior organisation for a TV channel to put up a caption with the details, but this will work a lot better for you than trying to squeeze your website information into an interview answer where it’s not really relevant – the audience will not be standing by with a pen to write it down anyway.
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Tom on X
If a crisis occurs at your company, you will have to deal with tough questions from the media. Are you ready? Our tried and tested media training, carried out face to face or via Zoom wherever you are, gives you realistic interview practice: https://www.mediatrainingassociates.co.uk/ #reputation
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.