Category: Media Training Tips

Time to increase the diversity of your spokespeople?

Many organisations have made big efforts in recent years to reduce their reliance on the ‘same old same old’ corporate spokespeople – usually spokesmen. But the fact that more needs to be done was evidenced towards the end of last year, when the Financial Times recognised that nearly 80% of the people it quoted as… Read more »

Simple steps to avoid a car-crash interview

There have been many convoluted interviews over Brexit, but this probably takes the biscuit. The newly-appointed Labour candidate for North of Tyne mayor – basically the Newcastle and Northumberland area – was asked about his views on leaving the EU, particularly topical in the north-east after Nissan’s decision to junk plans to build its new… Read more »

When it’s better to apologise

Royal PR is usually handled pretty efficiently, so we were surprised to see the time it took for the Duke of Edinburgh to apologise to the woman whose wrist was broken, after the car crash in which they were both involved near the Sandringham estate. This led to several days of damaging front page headlines… Read more »

How NOT to respond to a Media Crisis

British politicians, bankers and company bosses often feel they get a hard time from the media, and 2019 looks set to be a bumpier year than most. However, it’s interesting to note that those on the other side of the world in Australia often appear to get much tougher treatment. In particular it seems to… Read more »