Dealing with tougher-than-expected questions

If you’re being interviewed on a serious topic, or you have to take responsibility for what happens at your organisation, it’s smart to be ready for a worst-case scenario—just in case. No matter how well-prepared you are, there’s always the chance that a journalist will pursue a particularly tough or ’left-field’ line of questioning.  To prepare for these situations, take some time to identify the potential challenges that could come up and brainstorm how you would respond. Practice responding with a clear, concise message that addresses the journalist’s question or the crisis at hand.  Remember to always stay calm and collected, and avoid getting defensive or aggressive. By being prepared and staying composed, you can come across as confident and credible, even in the face of challenging situations.