Don’t try and script it!

Don’t think of trying to script the points you want to make if you have a TV or radio interview coming up. You should know enough about your own topic without trying to memorise ‘model answers’.  You will sound wooden, and anyway you will often find the interviewer comes at the subject from a completely different angle, so you could end up trying to learn something that is totally irrelevant to the questions being asked. You should however anticipate the likely question areas, decide on two or three key things you want to get across, and run them through out loud a few times to give you the confidence that you can put them over well.  When you do the ‘real thing’ though, it will always come over differently – and you shouldn’t worry about this.