Entertain As Well As Inform!

When it comes to television or radio interviews, on all but the most serious topics, being lively and entertaining can help you to capture your audience’s attention and make your message more memorable. Having said that, it’s important to strike the right balance between being entertaining and staying on message.  One way to achieve this balance is by incorporating personal anecdotes or humour into your responses, as long as they are relevant to the topic at hand and support your most important points These can help to make you come over as more relatable and engaging.  You have to remember that nobody is forced to spend their spare time watching the news channels or current affairs programmes – if you bore them they will switch off or switch over, and your efforts will have been wasted!