Fitting in with the style

When being interviewed on radio or TV, try to adopt the style of the station if you can – within reason!  For example, the Radio 4 ‘Today’ programme is serious and authoritative – you won’t impress if you sound lightweight and jokey. To a slightly lesser extent the same goes for the TV news channels such as Sky News.  However, the majority of radio stations are more friendly and chatty in style, so if interviewed, be lively and friendly yourself.  If you are too formal and serious you will sound po-faced and out of place. If in doubt ask the researcher or producer who has asked you on, what’s expected.