Flag It Up!

In an interview you want the reporter to pick up on what you believe is important, rather than getting side-tracked with something peripheral.  It’s therefore a good idea to clearly flag up what you see as the key point, so it is absolutely clear what you think should appear in the article if your views are to be fairly reflected. Of course, you can’t tell the reporter what to write, and if you do you will get short shrift. You have to make your key messages as compelling as possible, so the reporter can’t be in any doubt as to their relevance. Phrases that can come in handy here include “the key point here is”, “and this is absolutely at the heart of the matter”, “though as I was saying, it all comes down to” and so on.