If there are inaccuracies in an article that mentions you or your company, is there any action you should take? The best approach here is ‘don’t sweat the small stuff’ – it’s not worth worrying about minor issues. In our experience, big company bosses can get terribly upset over the one piece about them that gets something wrong, forgetting about the positive coverage they have had from another dozen articles which were broadly accurate. Minor errors may seem important to you, but most people won’t even notice them, and they won’t affect their opinion of your organisation, as long as the general thrust is right. Of course if there are serious factual errors you should take this up with the newspaper or magazine, for instance by writing a letter to the editor putting things straight. Your letter should incorporate some positive points that may have been missed from the original article.
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If a crisis occurs at your company, you will have to deal with tough questions from the media. Are you ready? Our tried and tested media training, carried out face to face or via Zoom wherever you are, gives you realistic interview practice: https://www.mediatrainingassociates.co.uk/ #reputation
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.