If you are asked to do a radio or television interview, the broadcaster should always make it clear whether this will be live or pre-recorded, but do check. If pre-recorded, you can always have another go if you mess up one of your answers (although it is always better to try to go straight through if you can without breaking the flow). If the interview is live, there are no second chances, so it’s particularly important to ensure your key point is as punchy and relevant as you can make it. Work out the most important thing you want to say, then rehearse it to yourself, so that your key point comes across strongly, and is the one most likely to be remembered by those watching or listening.
Tom on X
When does a tough media interview become a bullying issue? And how do you make sure you're not on the receiving end?
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
