Never leave a reporter or TV crew unattended in your office. Journalists quickly develop the ability to read documents on your desk upside down, and will scan your whiteboard and/or pinned-up notices to reveal information you thought was private. Ensure everybody in the office knows exactly who is coming and why, so they don’t make any embarrassing throwaway remarks.
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Tom on X
Friday #mediatraining tip: If you are being interviewed on a contentious subject and the reporter gets aggressive in their questioning, don’t mirror their style. Stay cool and reasonable if you can.
Blog revisited: to avoid a possible ‘car-crash’ interview on a contentious subject, you need to be aware of the interviewer’s possible agenda, as well as your own. An example from the days of the Brexit debate: https://www.mediatrainingassociates.co.uk/simple-steps-to-avoid-a-car-crash-interview/
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.