In any dealings with journalists, always remain calm and polite, even if you are irritated by their line of questioning. After all, they’re the ones who will decide what goes in the article, and how they will portray you. If they come away feeling you’ve been fair and open with them, even under the pressure of awkward questions, they will be impressed and the tone of the article will probably be more positive. Remember, their bark is often worse than their bite! It should go without saying that you should never storm out of a difficult TV interview or slam the phone down. Stay focused on the points you need to make, and try to sound as reasonable as possible.
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If a crisis occurs at your company, you will have to deal with tough questions from the media. Are you ready? Our tried and tested media training, carried out face to face or via Zoom wherever you are, gives you realistic interview practice: https://www.mediatrainingassociates.co.uk/ #reputation
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.