Know Your Audience

In media interviews, it’s always smart to understand your audience and tailor your messaging accordingly. To do this effectively, start by finding out as much as you can about the media outlet and the journalist you will be speaking with. This can help you to understand their interests, values, and the types of stories they typically cover.  It may also help you to anticipate if they may be likely to take a hostile stance on your topic.  Next, consider the broader audience that will be consuming the interview. Think about their concerns and perspectives, and identify how your messaging can resonate with them. Avoid jargon or technical terms that might be unfamiliar to non-experts, and instead focus on using language that is easy to understand and relate to.