When we carry out media training for people who may have to appear on TV, we do not usually use make-up, but this an important factor to bear in mind if you are called on to appear ‘for real’. Under the unflattering studio lights in particular, everyone looks better with make-up – TV presenters wear a thick layer of matt foundation, frequently sprayed on to make the skin look extra-smooth and unblemished. Men are often embarrassed to ask, especially in front of their colleagues when doing those ‘down the line’ interviews direct from the trading floor. But it is the single factor that would stop them looking shiny, sweaty, pasty-faced and unconvincing. Even just taking off the shine by adding a quick dab of powder all over the face from a powder compact can make a big difference in the way you come across. Nobody else has to know!
Tom on X
How do you cope if a broadcast interview becomes more aggressive than you were expecting?
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
