Make Yourself Available to the Media!

Journalists work to a tight schedule, so if you want to use the media to raise your profile or that of your business, make yourself available and accessible. Don’t take hours to respond to their enquiries, otherwise they will simply go to someone else for comment if they can, and you will have missed your opportunity. If journalists remember you as being helpful and responsive, they are more likely to portray you in a positive light and come back to you next time. Of course, if you have tricky questions to answer, hiding from the reporter will not endear you to them either. Don’t forget they have the power to portray you negatively, but unless you have done something bad, they are not the enemy!