A lot of people are afraid of very smart journalists, but ignorant or stupid radio or TV interviewers are also tough to deal with for any interviewee – be wary if faced with one. Don’t make the interviewer look stupid (he’s already capable of that himself) by pointing out that he doesn’t know what he’s talking about, or point up the fact that he has asked an ill-informed question. It won’t win you friends, and it won’t help you to get an easy time during the rest of the interview. Instead, try to take the conversation somewhere more useful. Maybe you can help the interviewer pose the question he meant to ask, by using a friendly phrase like “I think if I understand you correctly the question you’re raising is…”
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How do you cope if a broadcast interview becomes more aggressive than you were expecting?
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.
Good luck with that. 😉