Media Training Tips

Media Tip of the Month

August: Hypothetically Speaking

In our media training courses we always advise people to try to avoid answering hypothetical questions.  They often lead to the kind of inappropriate quote in the finished article, which people complain has been ‘taken out of context’.  Sometimes they can even lead to really inaccurate headlines – for example if an economist were to agree to the suggestion that ‘if interest rates doubled, it would be a disaster for the housing market’ it could then lead to the headline “expert warns of  looming housing market crash”, which may not be what he thought was actually going to happen at all.  Instead he could have avoided the unlikely hypothetical altogether and said something like “I think interest rates are much more likely to remain steady, and on that basis …”

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Getting your message across in the press

When talking to a journalist, what can you do to increase the chances they will find your key points are worth quoting? Those who are unprepared tend to find that it’s pot luck as to which points the reporter will pick up from the conversation.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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