Media Training Tips

Media Tip of the Month

May: Time to Tell Us a Story

In any interview, the more you can include stories and examples that people can relate to, the more effective your points are likely to be.They will make your message much more quotable. Rather than telling us that your customers appreciate a particular product feature, you could tell us about a particular person you were talking to, and how in specific terms they benefited. It’s about putting yourself in readers or viewers’ shoes. Rather than saying ‘the economy is developing very fast in China’, a point anyone could make, perhaps you can say “The pace of change in China is extraordinarily rapid at the moment – I’ve just come back from a trip to Shanghai, and there’s a huge difference compared to my last visit five years ago, you should see ..,” then go on to paint a picture of what you observed with your own eyes. Personal stories like this are more quotable, and they also boost your credibility as someone who really does know what they are talking about, as opposed to someone who just sits behind their desk all day and pretends to know. More difficult during the pandemic, we appreciate, but you get the point. (Adapted from the book The M-Factor by Tom Maddocks)

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Getting your message across in the press

When talking to a journalist, what can you do to increase the chances they will find your key points are worth quoting? Those who are unprepared tend to find that it’s pot luck as to which points the reporter will pick up from the conversation.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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