Media Training Tips

Media Tip of the Month

January: Practice It Out Loud

Don’t let your time on-air be your first rehearsal, if you are being interviewed on radio or television. Once you have decided on the main points you want to get across, practice them to make sure they come across as powerfully as possible. It makes good sense to spend a few minutes on this even if you are speaking to a journalist from the ‘print’ media too. The process helps ensure these issues will be ‘front of mind’ when you speak to the reporter. The same principle applies to communicating with customers, clients or other stakeholders, if they are your audience. The clearer you are about what you want to achieve in your interview, the more your subconscious will be able to bring these points to the fore. The rehearsal process will help you avoid jargon and make your points in a flowing and convincing way, rather than searching for the right word. Running through these sentences a few times beforehand can make a big difference. Don’t imagine you can just wing it – that is when the mistakes get made. (Taken from the book The M-Factor by Tom Maddocks.)

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Body language can be important

It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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