December: What Does ‘Off the Record’ Really Mean?
There’s a lot of confusion about the phrase ‘off the record’. For most reporters this doesn’t mean ‘this is not to appear in the article’ but rather ‘not for attribution’ – in other words you can put this information in the piece, but please don’t let my name be attached to it. If you don’t want what you say to appear at all, get their agreement that this is for background only and not to appear in any form, perhaps because you want to brief reporters to give them a better understanding of a sensitive issue, or to steer them away from writing something that is inaccurate. Reporters normally stick to their word in this area, as no-one will return their calls if they get a reputation for being untrustworthy – but you can’t rely on it. [Taken from the book The M-Factor by Tom Maddocks.]
Media Training Video Tips On …
Giving Better TV & Radio Interviews
You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.
Getting your message across in the press
When talking to a journalist, what can you do to increase the chances they will find your key points are worth quoting? Those who are unprepared tend to find that it’s pot luck as to which points the reporter will pick up from the conversation.
How to improve your presentations
Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.
