Media Training Tips

Media Tip of the Month

July: Flag It Up!

In an interview you want the reporter to pick up on what you believe is important, rather than getting side-tracked with something peripheral.  It’s therefore a good idea to clearly flag up what you see as the key point, so it is absolutely clear what you think should appear in the article if your views are to be fairly reflected. Of course, you can’t tell the reporter what to write, and if you do you will get short shrift. You have to make your key messages as compelling as possible, so the reporter can’t be in any doubt as to their relevance. Phrases that can come in handy here include “the key point here is”, “and this is absolutely at the heart of the matter”, “though as I was saying, it all comes down to” and so on.

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Getting your message across in the press

When talking to a journalist, what can you do to increase the chances they will find your key points are worth quoting? Those who are unprepared tend to find that it’s pot luck as to which points the reporter will pick up from the conversation.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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