Media Training Tips

Media Tip of the Month

March: Should You Allow a TV Crew to Film in Your Office

A Financial Times columnist once wrote entertainingly about the chaos that can be caused when a television crew—complete with producer, interviewer, and various hangers-on—invades your office. For a larger-scale production (as opposed to a quick news interview which usually just has a cameraman and reporter) they can nose around everywhere to find the best interview position, and be hard to control on occasion by sheer weight of numbers. So, think carefully before you invite them into a working environment. Ask how many people willl be coming along. If it’s more than one or two, ensure everyone in the office knows exactly what’s happening, and ensure they’ve put away any sensitive corporate information or embarrassing family pictures. If something goes wrong try never to let your anger show. The camera may be running in the background – you don’t want your outburst to find its way onto YouTube. Keep cool and smile even while being as firm and unyielding as you need to be about what they can and can’t film.

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Body language can be important

It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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