Media Training Tips

Media Tip of the Month

February: Be Aware of the Power of Editing

It often comes as a surprise to us how many interviewees fail to realise that a pre-recorded five, ten or even twenty-minute radio or television interview is often likely to yield only a couple of 20-second clips at most. Even then, the producer may decide to use the very answer you like the least, perhaps because it is the one that is most revealing or gives the game away. Therefore it’s always worth repeating your key points a few times, so they don’t get lost within all the other material. Try to make them self-contained and pithy, rather than intertwined with other points, making it easier for the journalist to extract them to put in his or her report. If there is an important piece of context for any of the things you want to get across, ensure this contextual background is interwoven with the main point itself. Otherwise it may be all too easy for the reporter to miss out the context, and make you appear much more controversial than you meant to be.

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Getting your message across in the press

When talking to a journalist, what can you do to increase the chances they will find your key points are worth quoting? Those who are unprepared tend to find that it’s pot luck as to which points the reporter will pick up from the conversation.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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