Media Training Tips

Media Tip of the Month

October: Don’t Get Caught by a Live Mic!

If you are ever in a TV or radio studio, always assume the cameras and microphones are live. Even when you are in rehearsals / conversation / commercials / before and after the interview, act as though you are ‘on the record’. Don’t say anything you wouldn’t be happy for your mother or your boss to hear! Many politicians have been caught making ill-advised comments about colleagues while chatting afterwards to the interviewer. Former Prime Minister John Major was once memorably captured on tape referring to some of his colleagues as ‘b*st*rds’. More recently, many will remember Gordon Brown being caught during the 2010 election campaign, referring to a member of the public who he’d just spoken to as ‘bigoted’, while unaware he was still connected to a live radio microphone.

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Body language can be important

It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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