Media Training Tips

Media Tip of the Month

May: Know Your Audience

In media interviews, it’s always smart to understand your audience and tailor your messaging accordingly. To do this effectively, start by finding out as much as you can about the media outlet and the journalist you will be speaking with. This can help you to understand their interests, values, and the types of stories they typically cover.  It may also help you to anticipate if they may be likely to take a hostile stance on your topic.  Next, consider the broader audience that will be consuming the interview. Think about their concerns and perspectives, and identify how your messaging can resonate with them. Avoid jargon or technical terms that might be unfamiliar to non-experts, and instead focus on using language that is easy to understand and relate to.

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.


Getting your message across in the press

When talking to a journalist, what can you do to increase the chances they will find your key points are worth quoting? Those who are unprepared tend to find that it’s pot luck as to which points the reporter will pick up from the conversation.


How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.