February: Do They Just Want a Sound Bite?
Television and radio reporters often don’t really need a full interview with people they speak to. Instead they may just be looking for a nice punchy pre-recorded sound-bite or two – maybe the fifteen or twenty seconds that really sums up your argument in the most pithy way. This can become one of the building blocks for a short news report or a longer current affairs programme. The process can seem unnatural, because when a reporter is interviewing you for a sound-bite they may ask you the same question several times. This is usually because they want to elicit the best possible response from you on the element they’re most interested in, or it may be something technical, such as a noise in the background that will affect the sound quality. Do not let this put you off – if necessary, keep repeating your key points but perhaps in a slightly different manner, for example giving them a longer version and a shorter version. This way, they have more flexibility in how they use your contribution, and it increases the chance they will end up with something usable. More experienced interviewees can proficiently weave their key messages into several responses. (Taken from the book The M-Factor by Tom Maddocks.)
Media Training Video Tips On …
Giving Better TV & Radio Interviews
You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.
Body language can be important
It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.
How to improve your presentations
Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.