Media Training Tips

Media Tip of the Month

November: When a TV Crew Invades Your Office

A Financial Times columnist once wrote entertainingly about the problems that can arise when TV crews, reporters and various hangers-on invade your office. This is not happening much at the moment due to the current restrictions, but things will change sooner or later. Crews can be very nosy, get everywhere and be hard to control on occasion by sheer weight of numbers – particularly if it’s a full-scale production rather than a one- or two-person news crew. Think carefully about the best location for the interview; they will be looking for somewhere with an attractive background with reasonable acoustics, so give them a couple of options if possible. Ensure everybody in the office knows exactly what is going on and why, and make sure they have put away any sensitive corporate information, or embarrassing pictures, if the crew may be passing though your working area. If there is a problem, don’t let your anger show. TV cameras may be running, and nowadays everyone has a video-recording smartphone. So it’s always best to operate on the basis that any outburst could find its way onto YouTube. Be as firm as you need to be, but keep cool and try to appear as reasonable as possible.

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Getting your message across in the press

When talking to a journalist, what can you do to increase the chances they will find your key points are worth quoting? Those who are unprepared tend to find that it’s pot luck as to which points the reporter will pick up from the conversation.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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