May: What Do You Want Your Audience to Remember
How much of your radio or TV interview is the audience likely to remember? Probably very little after an hour or two (or possibly even after ten minutes.) Given this, it’s important to try to ensure that the ‘audience takeaway’ is what you want it to be; in other words, if they only remember one thing, it should be your main message—not that you mispronounced a word or wore a particularly loud tie. So as long as it is relevant to the issue and the audience, don’t be afraid to repeat this key point. Don’t become boring, but come up with different ways of saying it, or find bridging phrases that justify returning to it – such as “however, you’ve got to bear in mind that, as I said …” Then it is crystal-clear what you think really matters. Don’t forget that you are the expert (otherwise they wouldn’t be interviewing you)—it’s your interview, not theirs.
Media Training Video Tips On …
Giving Better TV & Radio Interviews
You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.
Body language can be important
It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.
How to improve your presentations
Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.