April: Be An Oven-ready Commentator
If you want to use the media to raise your profile as an expert in your field, you have to be willing to put yourself about a bit; the really successful commentators are not afraid to cancel an engagement or get up uncomfortably early in the morning to do a radio interview. Each time, you will need to make a judgment call as to whether it’s worth it – but producers really remember the people who ‘got them out of a hole’ at short notice by being willing to fill an interview slot when they could not find anyone else. That is how certain individuals have become such familiar expert commentators – by reliably delivering relevant points to the audience, and by being willing to put the time in, when others were busy or slow to return calls. If your area of expertise is not of interest to the general market, you can still build profile in your own sector, which is all that matters if it will help you get your name out there as a leader in your target market. Think about the current hot topics in your sector, and ensure you have some relevant views you are willing to share. Then you are all ready when the media opportunity comes up, rather than having to go away for ages to work out what you want to say. (Taken from the book The M-Factor by Tom Maddocks)
Media Training Video Tips On …
Giving Better TV & Radio Interviews
You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.
Body language can be important
It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.
How to improve your presentations
Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.