October: The Real Meaning of ‘Off the Record’
There’s often confusion around the term “off the record.” Traditionally, it meant information not to be used at all – just for background. These days, most journalists interpret it as “not for attribution,” meaning they can use the information but won’t name the source. If you don’t want something to appear in any form, make that absolutely clear before speaking. Get explicit agreement that the conversation is strictly on background, and not for publication. Most reporters will honour this, as their credibility and access rely on trust. However, there’s no legal obligation for them to stick to it – so if they do publish, it’s not illegal, just unethical. Always weigh the risk carefully before sharing sensitive information. Remember the journalist is there to do a job rather than to be your friend.
Media Training Video Tips On …
Giving Better TV & Radio Interviews
You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.
Getting your message across in the press
When talking to a journalist, what can you do to increase the chances they will find your key points are worth quoting? Those who are unprepared tend to find that it’s pot luck as to which points the reporter will pick up from the conversation.
How to improve your presentations
Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.
