Media Training Tips

Media Tip of the Month

July: Phone Interviews On Radio or TV

Telephone interviews are a staple on radio but can also crop up on television. Either way, if the opportunity occurs make sure you find a quiet spot and shut the door behind you. To avoid distraction, make sure small children and pets are kept well away and put a warning notice on the door if you think it could help prevent an awkward interruption. In case your throat becomes dry, it’s a good idea to have a glass of water ready. Hold the conversation on a land-line – mobile or cellphone signals are weaker and can sometimes drop out. Skype is often  a preferred option so long as you have a strong, consistent broadband connection, as the sound quality is then much more ‘studio-like’ than the phone; try to use a good quality head-set if you have one, and for TV ensure you are properly lit with a smart background. Make sure you turn your personal device to silent so that it doesn’t go off during the interview – there’s nothing more embarrassing or off-putting than a persistent phone ringing in the background while you are trying to make a serious point on the air.  (Adapted from the book The M-Factor by Tom Maddocks.)

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Body language can be important

It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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