Media Training Tips

Media Tip of the Month

July: Get Some Perspective

If there are inaccuracies in an article that mentions you or your company, is there any action you should take? The best approach here is ‘don’t sweat the small stuff’ – it’s not worth worrying about minor issues. In our experience, big company bosses can get terribly upset over the one piece about them that gets something wrong, forgetting about the positive coverage they have had from another dozen articles which were broadly accurate. Minor errors may seem important to you, but most people won’t even notice them, and they won’t affect their opinion of your organisation, as long as the general thrust is right. Of course if there are serious factual errors you should take this up with the newspaper or magazine, for instance by writing a letter to the editor putting things straight. Your letter should incorporate some positive points that may have been missed from the original article.

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Body language can be important

It’s important not just to think about what you say to a journalist, but the way you say it. This is one of the areas covered in the new book The M-factor: Media Confidence for Business Leaders and Managers by Course Director Tom Maddocks.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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