Media Training Tips

Media Tip of the Month

November: Time to get to the point!

It’s all too easy to find yourself waffling on when talking to a reporter, instead of getting to the heart of the matter.  Most journalists are under lots of time pressure, and if they’re not sure what you’re trying to say, they will quickly make their excuses and move on to someone else.  Academics tend to examine the evidence, test it against a hypothesis, then reach a conclusion – this may sound pretty logical but it’s not the approach to follow.  Journalists tend to put their stories together precisely the opposite way around – headline first, with an opening paragraph summarising the key findings – followed by evidence and detail only so far as space allows. Too often the reporter calls up an ‘expert’ to find out what something means, particularly on technical topics, then has to listen for what seems like several minutes before they get to the nub of the issue – by that time the journalist may have lost interest.  (adapted from the book The M-Factor by Tom Maddocks)

Media Training Video Tips On …

Giving Better TV & Radio Interviews

You would be surprised how ignorant the general public can be! Many people watching or listening are likely to know very little about your subject or company. Phrases like ‘as you probably know, our AP-59 model last year was very successful’ are a turnoff for all but those in the loop.

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Getting your message across in the press

When talking to a journalist, what can you do to increase the chances they will find your key points are worth quoting? Those who are unprepared tend to find that it’s pot luck as to which points the reporter will pick up from the conversation.

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How to improve your presentations

Those who attend our top-flight presentation training courses emerge energised, sparkling and ready to knock ‘em sideways. We also carry out specialist one-on-one coaching with senior executives who have specific presentations coming up, to ensure both content and delivery are tip-top.

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