Labour party leader Ed Miliband is widely referred to by the papers as ‘Red Ed’ for his left-leaning views, and clearly the nickname has stuck. It was a lovely moment on ‘Newsnight’ this week when shadow chancellor Alan Johnson accidentally referred to Mr M as Red instead of Ed. This sort of slip of the tongue is something you can’t really media train people out of. In the heat of the moment we often find people have said ‘less’ when they thought they said ‘more’ or ‘billion’ when they could have sworn they said ‘million’. Of course politicians practice their key soundbites, but they can’t practice every possible answer to every possible question. Perhaps the clip, helpfully posted online by the Conservatives, is merely a true reflection of Mr Johnson’s own views?
MTA Podcast Production
Tom on X
Blog revisited: Lessons from down under on how not to respond to a media crisis! https://www.mediatrainingassociates.co.uk/how-not-to-respond-to-a-media-crisis/
If a crisis occurs at your company, you will have to deal with tough questions from the media. Are you ready? Our tried and tested media training, carried out face to face or via Zoom wherever you are, gives you realistic interview practice: https://www.mediatrainingassociates.co.uk/ #reputation
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.