If you have to give a TV interview on behalf of your organisation, remember to smile and appear friendly – too often, people are nervous, and concentrating hard. Even when they think they are speaking normally, this can make them look grim-faced and unhappy to be there, which creates a poor impression. Without overdoing it (and dependent on topic) try and deliberately be warm in your style; it will make the viewing experience more pleasant for your audience. The same applies even if you are going on the radio, and you think no-one will be able to see you. Even then, listeners can hear the ‘smile in the voice’ – or its absence.
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If a crisis occurs at your company, you will have to deal with tough questions from the media. Are you ready? Our tried and tested media training, carried out face to face or via Zoom wherever you are, gives you realistic interview practice: https://www.mediatrainingassociates.co.uk/ #reputation
We can now offer on-camera and autocue skills coaching for spokespeople who have to present online video material or webinars.