Smile, you’re on camera

If you have to give a TV interview on behalf of your organisation, remember to smile and appear friendly –  too often, people are nervous, and concentrating hard.  Even when they think they are speaking normally, this can make them look grim-faced and unhappy to be there, which creates a poor impression. Without overdoing it (and dependent on topic) try and deliberately be warm in your style; it will make the viewing experience more pleasant for your audience. The same applies even if you are going on the radio, and you think no-one will be able to see you. Even then, listeners can hear the ‘smile in the voice’ – or its absence.