Tag: corporate reputation

Help! Jennifer Lawrence needs Media Training! (in a movie)

It’s the first time I’m aware of that a film, let alone one with major Hollywood stars such as Leonardo DiCaprio and Jennifer Lawrence, has included repeated references that one of the key characters ‘needs media training’. ‘Don’t Look Up’, now showing on Netflix, is an over-the-top satire of populist, frivolous politicians and media outlets,… Read more »

Look Smart for Radio! Or is it TV?

As we enter 2022, various aspects of the media continue to morph and evolve, particularly as the pandemic continues. One change that many have missed is that while TV is all about appearances, the joy of radio has always been that you can be dressed in your pyjamas or look like a tramp, and the… Read more »

Beefing Up your ‘Thought Leadership’ content

So often, we work with organisations who want to be seen as ‘thought leaders’ in their field, to boost their visibility, corporate reputation and (with any luck) revenues and profits. The question is, how do you cut through? Using the media effectively is the number one way to achieve this – unless you’re extraordinarily lucky,… Read more »