Tag: corporate reputation

Don’t let the charge of hypocrisy hijack your interview!

It was almost laughable to watch a spokesperson for Insulate Britain, the M25-blocking group of environmental protesters, walking off ITV’s Good Morning Britain in a huff the other day. He had been challenged on why his own home wasn’t insulated, and whether the protests weren’t irresponsible and counter-productive. Indeed, presenter Richard Madeley did laugh at… Read more »

Dodging the Reputational Threat from Anti-social Media

Events of the past few weeks suggest that companies and public sector organisations need to think twice, or preferably three times, before getting involved in social media debates which have become increasingly rancorous. Otherwise they risk becoming the victims of a reputation-damaging social media pile-on which can go viral. A new Cambridge University study confirms… Read more »